Why Publinet?
Because even global brands need local intelligence
Local: Specialist. Focused on the local market.
Intelligence: Intelligent processes to minimize expensive guesswork and dialogues based on subjective opinions.
Global Village we may be; but the rules are dramatically different in various parts of the world. Not knowing the specific sensitivities of the market you operate in does not just make the difference, it IS the difference.
Publinet focuses its brand building communication skills on one market – the UAE.
The heartbeat of the UAE
Every market has a unique local pulse, but the pulse of the UAE market beats faster than most. Designing strategic communication for brands that operate here requires diligence in spotting significant events. And interpreting these events requires process-driven intelligence.
Doing this over a period of years has made Publinet’s collective perception intuitive, allowing us to think fast and act quickly.
Which Arabic does your customer speak?
Communication in UAE requires a constant dialogue between different cultures. This impacts the spoken language of each culture. Our resident multicultural team is a barometer of these changes.
Just as there is a “classical” form of Arabic along with the unique dialects specific to each region, there is communication that is multi-layered, with the same words or imagery meaning different things to different people. Understanding these nuances, we are able to distinguish between “dialects”, both literal and figurative, and select the relevant one to pull identified target consumers closer to our client’s brands while distancing them from those of the competition.
Everything, from the advertising solutions we create to brand identities are therefore designed with this local intelligence in mind.
Locals with a Global Overview
Target audiences can be a blur in a place where the majority of the population is “expat” in nature. And more so when the “Diaspora Effect” kicks in – wherein an expat consumer’s behavior changes because of exposure to local influences over a period of time.
Understanding this multi-cultural population has helped make some facets of Publinet’s local intelligence relevant in any market in the world. Which is why a number of global brands have chosen us as partners to provide strategic communication in the UAE and GCC markets including Saudi Arabia and Qatar.